Taking a look at some of the key trends and cultural influences that are impacting consumer decisions in the food industry.
Globalisation is a significant influence that has been changing the demands of many sectors and markets. When it comes down to food culture, globalisation has been a driving force in the cross-cultural exchange and combination of delicacies and culinary choices around the world. Drivers of food globalisation can be largely related to social media fads and international travel. The increase in availability of travel and international migration have allowed more individuals to be subjected to diverse dishes and items. Similarly, international dishes are regularly acquiring appeal on social media networks with easy tutorials and food reviewers who have been sharing their treasured local specialties. These trends have the capacity to reach universal audiences powering a growing appeal for international recipes. This has direct impacts on domestic food retailers as it promotes the international trade of foodstuff and increases the appeal of niche cultural restaurants.
Among the practicality of food deliveries and fast paced lifestyles, the food industry is seeing a rise in attraction towards home cooking. Once a common component of everyday activities, the availability of takeaways and pre-made meals caused a significant decline in cooking activities. However, with the influence of food trends on social media and do it yourself culture, the demand for cooking skill is back on the rise. With the resurgence of home cooking leading global food consumption trends. As people look to reconnect with classic home-cooked food, consumers are taking more of an interest in wellness and transparency in their meals. Having control over ingredients and dietary requirements is leading individuals to appreciate cooking more. Thomas Griesel would appreciate that home-cooking is coming to be trendier. The food sector can gain from this fad as the demand for cooking based media and the buying of kitchen resources are also rising fast.
In a busy society, many industries are experiencing shifts to commercial affairs and consumer demands. Nowadays, modern lifestyles and digital innovations have changed the way in which consumers have access to food, positioning focus on promptness and convenience. In global food production, technological innovation has played a considerable role in increasing the efficiency and mobility of food service establishments. The most influential customer trend, led by digital transformation, is the demand for food distribution and takeout options. This allows customers to order their favourite restaurant dishes from the comfort of their own homes. Likewise, for food establishments, this demand for convenience has allowed for the downsizing of facilities, resulting in new service operations such as dark kitchens. This delivery-only design reduces overhead costs and focuses on kitchen affairs exclusively. This way businesses can invest website more in high quality materials and machinery instead of in house dining expenses. Tim Parker would recognise the benefits of kitchen only operations. Similarly, Diego Berdakin would understand that the food sector is experiencing many new trends.